Over 10 years we help companies reach their financial and branding goals. Engitech is a values-driven technology agency dedicated.

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engitech@oceanthemes.net

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Situations

Situations are the new target groups.

Every person experiences their environment through a multitude of impressions: sunshine or rain, a wave of colds in the region, a football match at the stadium, a traffic jam on the motorway or rising petrol prices. These impressions give rise to situations that significantly influence our actions and decisions. Do I go to the chemist's? Do I book a trip? Do I feel like having a beer in the beer garden after work?

This is exactly where cyM comes in: we collect and combine over 250 different data sources that are available at regional level – in Germany down to the 5-digit postcode level, internationally with H3 resolution. This data can be combined to create precise situation indices: from influenza indices and purchase probability models to gravity maps for catchment areas. The advantage lies in the combination of signals: it is not a single factor such as temperature, but the combination of several data points that makes the situation tangible. This allows us not only to map the moment, but also to predict developments – and target your campaigns wherever demand arises.

👉 This is how big data becomes truly relevant in your customers' everyday lives.

Weather

The current weather situation plays a decisive role for many industries and products. This ranges from temperature and storms (e.g. for insurance companies) to snow and ice (automotive/tyres) or soil moisture in agriculture. The current weather situation plays a decisive role for many industries and products. This ranges from temperature and storms (e.g. for insurance companies) to snow and ice (automotive/tyres) or soil moisture in agriculture.

purchase Probability

A reliable index was developed based on correlations between purchasing behaviour (GfK) and the respective weather conditions over the last 10 years. There is hardly a product for which the current weather does not play a decisive role in consumers' purchasing decisions.

Pollen

Do you sell a medicine that alleviates symptoms caused by pollen exposure? Then this is the right index for you. We advertise your product exactly where customers are most affected.

Cough and Cold

Several large pharmaceutical companies have developed their own cold index. The medicine is advertised depending on the strength of the cold indicators prevailing in the respective postcode area. Only when the number of cold cases is high is the medicine advertised in the corresponding postcode.

Severe weather data

After severe storms, the campaign is automatically launched for five days in the affected postcode areas. This allows for extremely high advertising relevance and efficient advertising pressure to be generated in the relevant areas.

accommodation occupancy

This data is used to determine the current occupancy rate of tourists in order to run campaigns.
Both for promoting specific leisure activities when visitor numbers are already high, and for promoting entire regions or individual hotels when visitor numbers are low.

Gravity maps

Each of your branches has a defined catchment area, but this cannot simply be determined by a radius. Road connections and competitors influence how far your catchment area extends. However, factors such as road closures or the weather also determine how far your customers are currently willing to travel.

Traffic/Delays

We often have to arrive at appointments on time, but this is impossible or unlikely with the chosen mode of transport. Alternatives can therefore be specifically advertised to users at the station or airport.
This leads to high relevance and a direct likelihood of booking for providers of alternatives.

Pedestrian zone activity

DOOH works in particular with standardised reach per display. However, depending on the situation, visitor flow often deviates significantly from the average under various conditions (nearby events, new openings, etc.). Our data can be used to measure actual visitor flows near DOOH steles and utilise them in a targeted manner.

TV program

Here, too, relevance is key. When the user switches to the programme they are currently interested in, the programme currently running is a strong indicator of their interests.

Competitor targeting

Your competitors vary in the intensity of their advertising activities throughout the year.
Especially when competing products are being advertised more heavily, it makes sense to focus more attention on your products and automatically adjust your budget accordingly.

Jackpot-Targeting

This targeting primarily enables the automation of campaigns, so that they are automatically activated or paused when jackpots or betting odds reach a certain level and thus become particularly interesting for potential new customers.

Inflation-Targeting

Some products are subject to significant price fluctuations, particularly inflation-related price increases. Do you have a product that can serve as an alternative, or are you, as a supplier, particularly insensitive to such price fluctuations?

Finance data

Are your customers sensitive to developments on the financial markets? Would you like to sell securities accounts, funds or insurance policies?
Then the best time to run your ad is when prices develop in a way that supports your product argument.

Sociodemographics

With our data, which is based on a wide range of information on local socio-demographic characteristics and preferences (e.g. increased affinity for DIY), these users can still be reached – and at significantly lower CPMs, as consent-free traffic can be used.

Events

Is there a big concert coming up soon?
Are there any festivals that are causing a stir?
What events are taking place in the near future?
All this information can be used to profitably place products and services.

Sports

Current sporting events often attract large crowds, including those watching on television. Whether it's public viewing or an occasion for a barbecue, it usually involves more celebrating, eating and drinking. Not only do we know who is playing against whom, enabling us to target our communication specifically at the clubs' fan bases, we can also display the goals live in the advertising message or use the current score as a targeting criterion.