We switch your advertising on automatically when the right moment comes: the rain jacket when it rains, the hay fever remedy when pollen flies, the lottery ticket when the jackpot hits a record. Across all channels, with no cookies at all.
Choose your starting point, and we will show you the right way.
For brands
We find the situations for your product and manage your campaign from start to finish.
For brandsFor retailers and branch networks
One central plan, and every dealer and every branch advertises locally, automatically.
For retailersFor SMEs and retail
Choose a package, have your ads created, start. No minimum term.
See sebooFor agencies and media sellers
Directly in The Trade Desk, DV360 or Meta. Cookie-free and verifiable.
For agenciesThese brands trust us
From a managed programme for brands and campaigns for entire dealer networks to self-booking in six steps.
Platform for situational targeting
Recognises when the right moment has come and switches your campaign on and off again automatically.
For dealer networks and chains
You plan one campaign. Every location automatically gets its own, with place and address in the ad.
Self-service for SMEs and retail
Digital advertising. Simply do it yourself. Booked in six steps, no agency needed.
When it rains. When the jackpot goes up. When pollen flies. When the home team scores. When it hits 30 degrees. When the train is cancelled. When flu season starts. When the first frost comes. When the festival begins. When the storm has passed.
An example: an outdoor retailer from Münster advertises situationally for one week. Pick a day and see which ad people in Münster get to see, and when they see none at all.
Münster
Nordwind Outdoor
Shop nowNo matching situation. The campaign pauses and the budget is saved.
Nordwind Outdoor
Shop nowNo matching situation. The campaign pauses and the budget is saved.
Nordwind Outdoor
Shop nowNo matching situation. The campaign pauses and the budget is saved.
Nordwind Outdoor is a made-up example.
A classic campaign runs at the same level every day, whether it fits or not. A situational campaign spends its budget on the days when the situation occurs. Here using the example of a hay fever remedy over 30 days.
We don't ask who someone is, but what is happening right now. That is why we need no consent and also reach the many people who reject cookies.
Every region gets its own decision on whether your ad runs.
Websites, apps, social media, digital billboards, audio and smart TV.
GfK data tells us which products people buy in which weather.
We make sure online advertising runs at the right time in the right place. To do this, we continuously analyse regional data such as weather, pollen or sports results and switch campaigns on and off automatically. We build the technology ourselves and, if you like, manage your campaigns end to end.
You run a brand and want us to manage it: Programmatiq with our team. You look after many locations: Dealertools. You want to book flexibly yourself: seboo. You are an agency or media seller: you work in Programmatiq yourself.
Because we don't need to know who someone is. All we need is where and when an ad is shown. That is why we need no consent and also reach the many people who reject cookies.
Yes. You decide which data is used and at what value a campaign starts. Every activation is documented with its underlying data and can be reviewed, paused and adjusted.
We plan larger campaigns individually with you, depending on regions, channels and duration. For smaller budgets there is seboo: packages with no minimum term, bookable online.
Tell us what you advertise. We will show you which situations work for it.