For agencies and media sellers · The Meta Layer for DSPs
Programmatiq sits on top of your DSP as a control layer. It links weather, pollen, trends or events with your rules and switches line items on exactly where the situation fits. No personal data, and it can be combined with your existing audiences.
Trusted by, among othersdentsuseven.onePublicis MediaMediaplusLotto Sachsen-AnhaltDieMediaFabrik
Today
With Programmatiq
Your campaign is set up in the DSP as usual. Programmatiq connects to it and takes over the situational control.
As always in your DSP, for example in ActiveAgent: with budget, ads and line items.
Programmatiq fetches the campaign and line items by ID. You don't have to create anything new.
You link situations, thresholds and, if needed, target regions to the line items.
Programmatiq activates or pauses line items and updates the matching geo-targeting.
Try it out
Choose a data source and move the threshold. Programmatiq decides for each region whether the line item runs.
Programmatiq does not replace a buying platform. It decides when and where your campaign runs. Everything else stays in your DSP.
In Programmatiq
In your DSP
Works with ActiveAgent, The Trade Desk, DV360 and Meta. Other platforms on request.
Examples that agencies already offer their clients. dentsu already uses competitive targeting today.
When competitors advertise heavily
Your brand
Visible when the competition gets loud.Competitive Targeting In use at dentsu
When the risk of storms rises
Your insurer
Storms forecast. Well covered?Insurers
When lots of people catch colds
Your branded product
A wave of colds near you.Pharmaceuticals and pharmacies
When pollen levels rise
Your pharmacy
Birch and grass pollen are flying.Allergy and health
When the jackpot goes up
Your lottery
The jackpot has gone up.Lotteries
When it gets hotter than 27 °C
Your drinks store
28 degrees outside. Ice cold inside.Drinks and ice cream
Trusted by, among others
You set up the campaign in the DSP as usual. Programmatiq fetches the campaign and line items by ID, activates or pauses them depending on the situation and updates the geo-targeting.
No. Campaign setup, budget, creatives and audiences stay in your DSP. Programmatiq only controls when and where the line items run. You can test it alongside your current workflows.
Yes. Situations can be combined with your existing audiences. Programmatiq itself needs no data about individual people for this.
Down to the postcode. How fine it gets in your campaign depends on the setup, for example the DSP and the chosen signals. We clarify this in the demo.
Yes. Your own data, such as sales figures per branch, can be added to pin down situations even more precisely.
Yes. You can work in Programmatiq yourself, or we run campaigns for your clients together.
Everything your platform delivers: websites, apps, social media, digital billboards, audio and smart TV.
In the demo we set up a first situation for one of your campaigns together.
Ina Moss UfenCustomer Success Manager for Programmatiq
ina.moss [at] cynapsis-media.de