Programmatiq is the software we developed ourselves. It sits on top of buying platforms such as ActiveAgent, monitors regional data around the clock and switches campaigns on where the situation fits. No personal data, and it can be combined with existing audiences. Agencies work in it themselves, and we use it for brands.
Weather services, pollen measurements, traffic reports, match schedules and many more sources. Worldwide, down to the postcode.
Several signals become one value per area, for example: how strong is the pollen count in 48143 Münster right now?
If an area exceeds the threshold, Programmatiq activates the matching line items in the DSP and adjusts the geo-targeting. If the value drops, they pause again.
Try it out
Choose a data source and move the threshold. Programmatiq decides for each region whether the line item runs.
Programmatiq knows five kinds of situations. You link them to your own rules, and each one can start or pause a campaign.
Temperature, rain, snow, storms and pollen.
Waves of colds and pollen levels in a region.
When a product is bought in which weather (from ten years of GfK purchase data) and which places customers really come from to visit a branch.
Sports results, events, what is on TV right now, traffic and delays, jackpots and regional search trends.
Competitor advertising, price increases and developments on the financial markets.
Programmatiq does not replace a buying platform. It decides when and where a campaign runs. Everything else stays as it is.
In Programmatiq
In your DSP
Works with ActiveAgent, The Trade Desk, DV360 and Meta. Other platforms on request.
Programmatiq works with places and times, not with profiles of people.
Programmatiq does not need to know who someone is. It is enough to know where and when an ad appears.
We work with areas such as postcodes, never with individual people.
Because no consent is needed, you also reach the many people who reject cookies.
You advertise for a brand? We use Programmatiq for your campaign, from choosing the situations to the report.
You are an agency? Then use Programmatiq directly and offer your clients situational campaigns.
In a demo we show you how data becomes situations and situations become campaigns.
Ina Moss UfenCustomer Success Manager for Programmatiq
ina.moss [at] cynapsis-media.de