For brands

Your advertising, exactly when it fits.

We align your campaign with the moment rather than the person: when it rains, the rain jacket runs. When pollen flies, the hay fever remedy runs. Without cookies, across all channels, managed by us.

Book a callSee examples

Trusted by, among othersseven.onePublicis MediaMediaplusLotto Sachsen-AnhaltDieMediaFabrik

Today

Lots of budget, little timing.

  • Invisible to many: People who reject cookies are hardly reached by classic targeting any more.
  • Spread evenly: The campaign runs at the same level every day, even when nobody needs your product.
  • Hard to prove: In the end, nobody really knows whether the ad ran at the right moment.

With cynapsis media

Your advertising runs when it is needed.

  • Reach everyone: We need no cookies and no consent.
  • Budget with timing: It goes into the days and regions where the situation occurs. Otherwise the campaign pauses.
  • Every activation documented: You see when, where and why your advertising ran.

Where would your ads run today?

A selection from our catalogue. Choose a situation and see where it would apply right now, here using Germany as an example.

See all situations

What this looks like in your industry

When the situation occurs, your ad starts. Often the situation is right there in the text.

When pollen counts rise

Pharmacies and pharmaceuticals

When a storm passes through

Insurers

When the first frost comes

Car dealers and tyres

When the jackpot goes up

Lotteries

When the region's hotels are full

Tourism

When the stock market moves

Banks and investment

How we work together

You have one fixed contact from start to finish. You can involve your media agency at any time.

  1. Conversation

    You tell us what you advertise, for whom and in which regions.

  2. Choose situations

    We suggest suitable situations and decide together when your advertising starts.

  3. Launch the campaign

    We book the ad placements and set up the ads, with text that adapts to the situation if you like.

  4. Evaluate and improve

    You see when and where your advertising ran. It gets better with every campaign.

What brands often ask us

Do I have to change my agency?

No. We are happy to work with your media agency. Agencies can also use Programmatiq directly in their own platforms.

Do I have to rebuild running campaigns?

No. Situational campaigns complement your existing campaigns. You can test them alongside and then decide.

What about data protection?

We work with places and times, such as postcodes, never with profiles of individual people. We need neither cookies nor consent for this.

Do I need to bring my own data?

No. Our data sources are enough to get started. If you have your own data, such as sales figures per branch, we can include it and pin down situations even more precisely.

Do I stay in control?

Yes. You decide which data is used and at what value a campaign starts. Every activation is documented with its underlying data and can be reviewed, paused and adjusted.

Is another route a better fit?

Many branches or dealers

Advertise every location locally

With Dealertools, one central campaign automatically becomes a separate one for every location.

See Dealertools

Smaller budget

Rather book it yourself

With seboo you book digital advertising yourself, without an agency and with no minimum term.

See seboo

Which situation suits your brand?

In a short call we show you which situations could work for your product.

Book a call
  1. You tell us what you advertise
  2. We suggest suitable situations
  3. You decide on a test